The quality of your first batch of logo concepts depends mostly on the input you give, not on running more batches. Here’s how to set it up well the first time.
Start with what you sell, not just your name
Instead of only entering your business name, add a short line about what you actually do. “Aria — a scheduling app for therapists” gives the generator far more to work with than “Aria” alone.
Pick two or three style tags, not eight
It’s tempting to select every style word that sounds appealing, but broad selections produce broad, unfocused results. Two or three specific tags — say, “minimal,” “geometric,” “warm” — give the generator a clearer target.
Use reference words, not reference brands
Rather than naming a competitor’s logo you like, describe the quality you’re after: “confident,” “understated,” “playful.” This keeps your result from drifting toward someone else’s brand.
Shortlist before you refine
Resist editing the first concept you like. Save three or four to your shortlist, sit with them for a few minutes, then move one into the editor. It’s easier to compare directions side by side than from memory.
Once you’ve picked a direction, the editor lets you adjust color, spacing, and typography without starting a new generation from scratch.